Tentacles Take Hold Ad

This ad was created as a part of a campaign for the New England Aquarium in 2016 by the Connelly Partners Agency. It was specifically made to market a new exhibit and I think it worked well so I wanted to try and create a similar design. But first, I’ll go over why I think this design worked so well.

The first thing that catches your attention is the color and contrast.

Although the orange and pink are very bright, the white really jumps out and catches your attention. It also makes the add not be too distracting if they had used another bright color, or if they had used black for the font the other colors would overshadow it. The next thing that this ad does really well is proximity and repetition.

The main font is used in both, so you know you have to read them together and from left to right, but the biggest text is what you will read first.

The alignment also plays a big factor in this, even though the ad is centered aligned, the other text is right aligned so your eye follows that and reads it.

This is my attempt at making an using similar principles:

The thing I really wanted to get right was the use of color and contrast, the squid being red and the background being orange are still bright colors, but the first thing that jump out is the white text.

After that I worked on getting a similar font to the one used, and I wanted to try left aligned text instead of right aligned for a stronger look.

The use of repetition and proximity, just like in the last ad, help the reader to continue and read from left to right.

I personally felt that doing this helped me understand what goes into an ad campaign and how designers focus on making something not only to grab our attention but also to make things easy to understand and convey.

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mor08038@byui.edu

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Blog #7

This past 2 weeks I have been filming my interviews, and last week I got to interview Allison. Her interview was great and I have been transcribing it. Although I still have other things to film, I am trying to stay on top of the interviews and go through them as I film them. Allison’s interview was great and I have been transcribing it.

This is a still from the interview. In retrospect, I regret putting her in front of the window but we didn’t have a lot to work with. I wish I had shot this differently but I think this experience has helped me learn.

Resume

What We Wear Update #3

This week I set up more interviews and I did two pre interview. Sister Orme was very nice and insightful about the fashion industry. While doing the pre interview, certain things came up that I had not anticipated. Both Sister Orme and Allison made points about the uptrend of thrifting and the more environmental consumer. I think this is pretty great because I myself have been buying less clothes, but we talked about how it’s become mainstream. This was something I had not thought about including but it’s a great point, and I have formulated more questions for my actual interviews.

This was a documentary I was recommended by a friend, and it has some of the topics of fast fashion and the environmental toll it takes to produce it. I also paid attention to some of the shot sequences. Something I have been worried about is not having enough “action” or dull b roll and this gave me some ideas on how to make it more interesting.

What We Wear Documentary Update #2

This past week I focused on getting in contact with more people who would like to appear in the documentary. I got in touch with a few people and I’m still waiting to hear back from a few, but I think it is good to continue as it is. Another thing I focused on was location scouting, since I need to have a place to interview people for vox pops. I also found out that we have a sewing lab on campus that might be good for some b-roll.

What We Wear: A Documentary

What we wear is a decision we make daily, yet it’s one we rarely discuss aside from a few comments here and there. In this documentary I want to ask questions like: why do we wear what we wear, how does our fashion choices influence our attitudes and behavior, and how does this affect how others perceive us.

This week, I started researching more on the topic of fashion psychology and tried narrowing down what I wanted to cover in the limited time I have. I have a basic idea of how I want the documentary to start and end, but I am still looking for some professional resources on the topic. I found a video of someone taking portraits of people in NYC, and I wanted to try something like this for b roll, except I wanted some moving photography instead of pictures.

How the BTS “Wings” Album Cover Uses Design

BTS – “Wings” Album Cover

Released October 10, 2016 by Big Hit Entertainment

This iconic album cover is memorable because it uses the principles of contrast, repetition, alignment, proximity and color to tell us something about the album itself before even listening to the songs. The cover not only uses contrasting colors, black and white, but also uses contrasting patterns in each circle. Even though the two black circles look similar at first, the contrast of the two the circles around it makes you pay attention to the negative space and realize that one of the black circles is misshapen. This makes for a very striking image, because it makes us pay attention to what is inside each circle.

Although there are some differences in the circle shapes, the basic circular pattern is the same. But artist not only repeats the circle pattern, but also the white space (empty space) around it. This could also give the impression of “wings” like that of a butterfly.

The cover is all centered aligned, and although this alignment can appear “weak” because it is not as striking as right or left alignment, I think it is a good choice for an album cover. The visual connection between all the circles and the title is clear, and it allows for the focus to be on the circles themselves. Although not obvious in the design alone, fans will know that BTS uses these designs in every music video released from this album, further strengthen the importance on focusing on the circles.

 

The letters and circles are also all very close to each other to reinforce that connection. Notice all the empty space, even though nothing is there, it encapsulates the important information we should get out of the album cover. This makes the circles and words become a visual unit using proximity.

Although the “Wings” album cover is mostly black and white, there are certain deliberate choices to make us pay attention. All the surrounding circles us these same colors to create gradients and different grey tones. Also, with the title of the album being black, it also helps us create that connection. If the words were in a different color, the connection would be broken and the tittle would stand out more than the images.

Finally, this album cover uses the elements of contrast, repetition, alignment, proximity and color to produce a striking image that makes us pay attention. The whole image is a contrast of black and white, but this makes us notice the small details and clues put into album cover, with the help of the contrast. Usually, centered alignment can have a boring look, but because of the use of negative space it makes us pay attention to the different connections of each circle. The proximity and equal spacing of the circles also reinforces these connections. What at first glance looks like a simple design makes for one that makes you wonder what the album is about, and that is exactly what the artist was going for.

Advertsing

Originally written May 15th, 2017

Beth Hendricks talked to us today about the opportunities in marketing and advertising. She really emphasized the importance of a portfolio, to have something we can show an employer. Because I’m a video production emphasis, it really got me thinking about starting a film reel and working to make a name for myself. Another way to do that that I had not thought of was to enter competitions. There are so many opportunities for us students that we don’t take advantage of. Some students even win money and get hired because of their entries.

Another thing she talked about was the 4 P’s: Product, Price, Place (Distribution) and Promotion. However, recently they added a 5th P: People. This is to say that you must think about how people will respond to your ad. In a sense, as a filmmaker I am always thinking about how people will react to my videos, so it’s interesting that that is a recent thing they added. This was very interesting to me because it is very likely that in my video production career I will have to make a commercial and I need to apply all these principles when creating it.

Public Relations

Originally written June 8th, 2017

Michael Cannon spoke to us about the importance of public relations (PR). Just as every company needs a PR person, we are also a brand and need to be our own PR people. After all, the internet is forever.

One of the most important things I learned from his presentation is that words matter, and we must give a lot of thought to what we say and do. We must be influencers and make a name for ourselves. This really motivated me to not only be careful of what I post, but to continue to work on projects and post my work wherever I can.