Cover of “Badger Insider Magazine,” Spring 2017.
Designer: Amanda Breitenbach
Typeface #1: This magazine title falls into the sans serif category (as circled in the letter in green.) It’s easy to see that there are no serifs anywhere, but there are other things that catogorize it as sans serif. Even though the first word is only an outline, it’s easy to see that the title is “mono-weight,” meaning that there are virtually no visible thick/thin transition in the strokes. This gives the letterforms the same thickness all the way around.
Typeface #2: Although hard to see, this font seems very similar (if not the same) to Times New Roman. It’s a serif font, but specifically, it falls into the Oldstyle category. There is a diagonal stress, and moderate thick/thin transition in the strokes. The serifs are also slanted on lowercase letters, and there appears to be a curve on that slant (bracketing.) This typeface is very common for large paragraphs because it is easy to read.
How they contrast: As mentioned earlier, typeface #1 has no serifs (sans serif) and typeface #2 has serifs. This is a contrast of structure. These typefaces also contrast in size, not only is “ROOMMATE REFLECTIONS” but it is also a different color. The weight of the typefaces also contrast because the sans serif text is bold, and the magazine paragraph is not. The magazine title, and subtitle are also both farther away, and one can clearly distinguish it from the paragraph text. All these small differences create a big impact when examined closely.
Rule of Thirds: Although this magazine picture is mostly a square you can still see that the rule of thirds rule was applied. The main focus of the image is the woman on the phone and her eyes fall in an intersection of the lines. This makes it easier for us to focus on her and and balances all the other objects in the photo.
The overall design uses different types of typefaces to contrast the magazine title from the subtitle. The title and subtitle have the same typeface and color, showing repetition to tie them together, but the contrast of the “ROOMMATE” let’s us know that that is the main title. The paragraph has a different typeface, that is easy to read and is very different from the titles.Besides the typeface, we can see that the other 4 design principles also play a huge role on what is to be communicated in this magazine spread. The rule of thirds is applied in the picture to guide the reader and balance the spread, instead of overwhelming the reader.