This Year’s World Cup is Already Breaking Records

There are somethings that have just become part of World Cup tradition. Things like the opening ceremony, the official mascot, and the fact that Germany has always made it to the knockout stage. In fact they have won 4 World Cup titles, the most recent one in 2014. With that in mind, they were the favorite to win this year again.

Things did not start well for Germany, losing 1 to 0 to Mexico. Although this loss was disappointing they managed to win with a spectacular last minute goal against Sweden. Nobody would have predicted what happened next.

While Mexico played Sweden, Germany faced of with South Korea, who themselves had just lost to both Sweden and Mexico. What seemed like an easy win for Germany turned into a hard battle. After an hour and a half of close calls, and spectacular catches by the South Korean goalie, South Korea managed a goal. (Meanwhile Sweden made 3 goals against Mexico.) At this point, it seemed as though Germany began panicking, with their goalie coming out to play as a midfielder. This was proved to be a big mistake.

Minutes after scoring their first goal, with no goalie in sight, South Korea made another goal. This second goal would secure Germany’s fate, and made South Korea the first asian team in history to defeat Germany.

 

Sources: The Hollywood Reporter, The New York Times

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Effort Makes Dreams – Alyssa’s Music

Everyone has a dream, but few rarely get there’s started. Alyssa Tomblin’s story could easily show how even just a small amount of effort towards your dreams aren’t wasted. It’s not too big of a leap or a stretch, as Alyssa shows, any amount of effort is worth something in the end. Good things come to those who work for it! Check out the full video to learn more details about how this could be your beginning too!

Related Links

Alyssa’s YouTube Channel

 

Beef documentary: Blog 3

This week, I began filming a few interviews that I had scheduled. To ensure that I would be able to use the footage, I made sure to gather release forms for anyone appearing in the documentary. Another thing I made sure to to this week is organize my folders, or bins, in the documentary folder. Everything for this documentary is in a folder called “beef documentary,” since at the time I had not named it. Then, I organized everything into subfolders, with my main one being Audio, Footage, Photos, and Premiere Pro Files.

The Audio folder is split into two categories: Sound FX and Music. There is additional audio for the interviews, but that will be in a separate folder inside the b-roll files.

The Footage folder has 4 main subfolders, including Archival, B-Roll, Interviews and Raw Footage. For the interviews, I labeled the interviews I have so far (or the ones I have schedule.)

organization

The rest are not super full right now, but I do plan to add more as I get more footage. The key is to remain organized. Now it will be easier to get it into Premiere Pro and organize it into bins.

 

Typography and Photography: Seeing the Invisible

INTRODUCTION

Magazine_spreads6

Cover of “Badger Insider Magazine,” Spring 2017. 

Designer: Amanda Breitenbach

http://www.amandabreitenbach.com/magazine-layout/mfmx93p96p1oio3bx4dmxgan2zce8e

ANALYSIS

Typeface #1: This magazine title falls into the sans serif category (as circled in the letter in green.) It’s easy to see that there are no serifs anywhere, but there are other things that catogorize it as sans serif. Even though the first word is only an outline, it’s easy to see that the title is “mono-weight,” meaning that there are virtually no visible thick/thin transition in the strokes. This gives the letterforms the same thickness all the way around.

Magazine_spreads_Typographyjpg

Screen Shot 2018-05-26 at 6.11.32 PM.png

Typeface #2: Although hard to see, this font seems very similar (if not the same) to Times New Roman. It’s a serif font, but specifically, it falls into the Oldstyle category. There is a diagonal stress, and moderate thick/thin transition in the strokes. The serifs are also slanted on lowercase letters, and there appears to be a curve on that slant (bracketing.) This typeface is very common for large paragraphs because it is easy to read.

Screen Shot 2018-05-26 at 6.06.10 PM

How they contrast: As mentioned earlier, typeface #1 has no serifs (sans serif) and typeface #2 has serifs. This is a contrast of structure. These typefaces also contrast in size, not only is “ROOMMATE REFLECTIONS” but it is also a different color. The weight of the typefaces also contrast because the sans serif text is bold, and the magazine paragraph is not. The magazine title, and subtitle are also both farther away, and one can clearly distinguish it from the paragraph text. All these small differences create a big impact when examined closely.

Rule of Thirds: Although this magazine picture is mostly a square you can still see that the rule of thirds rule was applied. The main focus of the image is the woman on the phone and her eyes fall in an intersection of the lines. This makes it easier for us to focus on her and and balances all the other objects in the photo.

Screen Shot 2018-05-26 at 6.28.42 PM

CONCLUSION

The overall design uses different types of typefaces to contrast the magazine title from the subtitle. The title and subtitle have the same typeface and color, showing repetition to tie them together, but the contrast of the “ROOMMATE” let’s us know that that is the main title. The paragraph has a different typeface, that is easy to read and is very different from the titles.Besides the typeface, we can see that the other 4 design principles also play a huge role on what is to be communicated in this magazine spread. The rule of thirds is applied in the picture to guide the reader and balance the spread, instead of overwhelming the reader.

 

Deconstructing a Magazine Ad

HSBC – “Turtle”

Advertising Agency: JWT, Sao Paulo, Brazil

Creative Directors: Mario D’Andrea, Fabio Miraglia, Roberto Fernandez

Art Director: Silvio Medeiros

Copywriter: Leandro Pinheiro

Illustrator: Open The Door

https://www.adsoftheworld.com/media/print/hsbc_turtle

ANALYSIS

Contrast:  This ad uses contrasts mostly in colors, with a very bold black and white image mostly. Half of the page is white with the images in black, and the other half is black with the images and text in white. The artist uses this to it’s advantage, by changing the image slightly and using the negative space in the second half to reveal the turtle changing into a plastic bag.

Repetition: The artist repeats the turtle image over and the white space (empty space) that turns into the plastic bag with minor alterations. Because the image of the turtle also repeats horizontally, and fills a diamond shape, it is clear to see the turtle (or the plastic bag) even with the minor alterations.

Alignment: Firstly, the images of the turtles and the plastic bags are all right-centered. Due to the image “transforming” I think this is a good choice for us to see it the turtle at the very top directly above the final plastic bag, making the visual connection more evident than if the images where flushed left or flushed right. The text on the right doesn’t have a strong alignment but the words are in italics, and the sentence one the bottom is spaced to the right of the one above it, so it flows in the natural left-to-right way most of us read.

Proximity: The images are all evenly spaced, helping with the illusion that is revealed at the end. All the turtles that have the same features are related to each other, with minor changes only when you go to the next line. Although there are many images in the larger images,  they still become one visual unit.  Another trick the artist used is once you get to the final bag, our eyes fall in the bottom center, and the text is on the right, because we tend to read left to right. If the text were on the right, our eyes wouldn’t naturally go back to the right after looking at the image in the center.

Color: Although the image is mostly black and white, the artist makes certain deliberate choices to make the image stand out. It uses the same hue of red used in the HSBC Insurance logo as a borer to the ad, not only to connect the ad with the company, but also to make the ad come forward and make an impact, even if the inside is purely black and white.

CONCLUSION

The artist used the elements of contrast, repetition, alignment, proximity and color to take a general ad into an extraordinary one with you powerful message that sticks. The whole image is a contrast of black and white, with images of the opposite color from top to bottom. Familiar patterns emerge until the Background’s repeating pattern is revealed to be something we recognize-the plastic bag, with the help of the contrast. Usually, centered alignment can have a boring look, but because the pattern forms a diamond shape and the tip at the top aligns horizontally with the tip at the bottle, the impact of the turtle transforming into a plastic bag is felt more strongly. The equal proximity of the images between each other, and the text guiding moving with the eye to the right make sure the small text is not missed. The eye-catching red on the border helps us pay attention to what seems to be a simple black and white image. The red also helps us looks at the only other red in the picture, HSBC logo and matching tag line. All these elements help the sign not only evoke an emotion, but ensures we will not forget the image.

Advertsing

Originally written May 15th, 2017

Beth Hendricks talked to us today about the opportunities in marketing and advertising. She really emphasized the importance of a portfolio, to have something we can show an employer. Because I’m a video production emphasis, it really got me thinking about starting a film reel and working to make a name for myself. Another way to do that that I had not thought of was to enter competitions. There are so many opportunities for us students that we don’t take advantage of. Some students even win money and get hired because of their entries.

Another thing she talked about was the 4 P’s: Product, Price, Place (Distribution) and Promotion. However, recently they added a 5th P: People. This is to say that you must think about how people will respond to your ad. In a sense, as a filmmaker I am always thinking about how people will react to my videos, so it’s interesting that that is a recent thing they added. This was very interesting to me because it is very likely that in my video production career I will have to make a commercial and I need to apply all these principles when creating it.

Public Relations

Originally written June 8th, 2017

Michael Cannon spoke to us about the importance of public relations (PR). Just as every company needs a PR person, we are also a brand and need to be our own PR people. After all, the internet is forever.

One of the most important things I learned from his presentation is that words matter, and we must give a lot of thought to what we say and do. We must be influencers and make a name for ourselves. This really motivated me to not only be careful of what I post, but to continue to work on projects and post my work wherever I can.

Organizational Communication and Advocacy

Although I was not able to be in class that day, I did obtain some information about this emphasis. The main function of this emphasis is to inform, persuade and promote goodwill in an organizational context, such as schools, businesses, churches, and other organizations. At BYU-I students are taught to use their influence to achieve goals and manage conflict, as well as tackle controversial issues in group situations.

This emphasis is very important because we all have to deal with conflict and persuade others to see our side. I also really like that this is offered here because we our world is constantly changing and their is a great demand for advocacy from special interests groups. The most important thing I got out of my research was how thinking critically we can find solutions, or at least to an understanding, to settings and situations that seem impossible.

Visual Communication

Originally written May 25th, 2017

The whole visual communication team spoke with us about the emphasis and possible career paths. Visual communication covers many fields, including design, photography, video, etc., It was interesting to hear all of the different classes and experiences involved in that emphasis.

Visual communication is my module, which means I have to take at least 3 classes in that area. This presentation really clarified the different classes and which ones would be best to take for my career path. One class I didn’t consider but I will definitely be taking is social media design.  I really think it could help enhance my marketing skills, since you learn how to create a brand. Another thing I really got out of the whole presentation is how important design is to all of our creative work, and I really think this module will help my video production skills.

Video Production

Originally written May 18th, 2017

Brian Howard and Christian Mawlam spoke to us today about my emphasis, video production. They each have vastly different experience, but I learned more of what it’s like to work in the industry.

Brother Howard has radio and television broadcast experience, where he worked as a host, news anchor and now a teacher. He mentioned that sometimes broadcast television can be unpredictable, but people want information as quickly as possible and this is something you can get good at. He showed videos of the BYU TV “broadcast bus” and how it can be very stressful but also very rewarding.

Brother Mawlam has video production and marketing experience. His brother and him realized that many companies were in need of quality video content but did not have the means to hire and buy the equipment for it. Because of this, he created 90SecondStory, a company that would charge to produce great video content for companies that they could post on youtube and in their websites. I learned that even with a small team, it is possible to create great video content. I also saw a little bit more of the business aspect and how important that is when creating content for someone else.

Both emphasized the importance of collaborating and networking with our classmates, superiors, or anyone we admire. Group projects are the time we will define our skills and learn from one another. Most importantly, this class reaffirm my love for video production and reminded me that I have to work hard to get into the industry.