This week I set up more interviews and I did two pre interview. Sister Orme was very nice and insightful about the fashion industry. While doing the pre interview, certain things came up that I had not anticipated. Both Sister Orme and Allison made points about the uptrend of thrifting and the more environmental consumer. I think this is pretty great because I myself have been buying less clothes, but we talked about how it’s become mainstream. This was something I had not thought about including but it’s a great point, and I have formulated more questions for my actual interviews.
This was a documentary I was recommended by a friend, and it has some of the topics of fast fashion and the environmental toll it takes to produce it. I also paid attention to some of the shot sequences. Something I have been worried about is not having enough “action” or dull b roll and this gave me some ideas on how to make it more interesting.
This past week I focused on getting in contact with more people who would like to appear in the documentary. I got in touch with a few people and I’m still waiting to hear back from a few, but I think it is good to continue as it is. Another thing I focused on was location scouting, since I need to have a place to interview people for vox pops. I also found out that we have a sewing lab on campus that might be good for some b-roll.
What we wear is a decision we make daily, yet it’s one we rarely discuss aside from a few comments here and there. In this documentary I want to ask questions like: why do we wear what we wear, how does our fashion choices influence our attitudes and behavior, and how does this affect how others perceive us.
This week, I started researching more on the topic of fashion psychology and tried narrowing down what I wanted to cover in the limited time I have. I have a basic idea of how I want the documentary to start and end, but I am still looking for some professional resources on the topic. I found a video of someone taking portraits of people in NYC, and I wanted to try something like this for b roll, except I wanted some moving photography instead of pictures.
BTS – “Wings” Album Cover
This iconic album cover is memorable because it uses the principles of contrast, repetition, alignment, proximity and color to tell us something about the album itself before even listening to the songs. The cover not only uses contrasting colors, black and white, but also uses contrasting patterns in each circle. Even though the two black circles look similar at first, the contrast of the two the circles around it makes you pay attention to the negative space and realize that one of the black circles is misshapen. This makes for a very striking image, because it makes us pay attention to what is inside each circle.
Although there are some differences in the circle shapes, the basic circular pattern is the same. But artist not only repeats the circle pattern, but also the white space (empty space) around it. This could also give the impression of “wings” like that of a butterfly.
The cover is all centered aligned, and although this alignment can appear “weak” because it is not as striking as right or left alignment, I think it is a good choice for an album cover. The visual connection between all the circles and the title is clear, and it allows for the focus to be on the circles themselves. Although not obvious in the design alone, fans will know that BTS uses these designs in every music video released from this album, further strengthen the importance on focusing on the circles.
The letters and circles are also all very close to each other to reinforce that connection. Notice all the empty space, even though nothing is there, it encapsulates the important information we should get out of the album cover. This makes the circles and words become a visual unit using proximity.
Although the “Wings” album cover is mostly black and white, there are certain deliberate choices to make us pay attention. All the surrounding circles us these same colors to create gradients and different grey tones. Also, with the title of the album being black, it also helps us create that connection. If the words were in a different color, the connection would be broken and the tittle would stand out more than the images.
Finally, this album cover uses the elements of contrast, repetition, alignment, proximity and color to produce a striking image that makes us pay attention. The whole image is a contrast of black and white, but this makes us notice the small details and clues put into album cover, with the help of the contrast. Usually, centered alignment can have a boring look, but because of the use of negative space it makes us pay attention to the different connections of each circle. The proximity and equal spacing of the circles also reinforces these connections. What at first glance looks like a simple design makes for one that makes you wonder what the album is about, and that is exactly what the artist was going for.
Originally written May 15th, 2017
Beth Hendricks talked to us today about the opportunities in marketing and advertising. She really emphasized the importance of a portfolio, to have something we can show an employer. Because I’m a video production emphasis, it really got me thinking about starting a film reel and working to make a name for myself. Another way to do that that I had not thought of was to enter competitions. There are so many opportunities for us students that we don’t take advantage of. Some students even win money and get hired because of their entries.
Another thing she talked about was the 4 P’s: Product, Price, Place (Distribution) and Promotion. However, recently they added a 5th P: People. This is to say that you must think about how people will respond to your ad. In a sense, as a filmmaker I am always thinking about how people will react to my videos, so it’s interesting that that is a recent thing they added. This was very interesting to me because it is very likely that in my video production career I will have to make a commercial and I need to apply all these principles when creating it.
Originally written June 8th, 2017
Michael Cannon spoke to us about the importance of public relations (PR). Just as every company needs a PR person, we are also a brand and need to be our own PR people. After all, the internet is forever.
One of the most important things I learned from his presentation is that words matter, and we must give a lot of thought to what we say and do. We must be influencers and make a name for ourselves. This really motivated me to not only be careful of what I post, but to continue to work on projects and post my work wherever I can.
Although I was not able to be in class that day, I did obtain some information about this emphasis. The main function of this emphasis is to inform, persuade and promote goodwill in an organizational context, such as schools, businesses, churches, and other organizations. At BYU-I students are taught to use their influence to achieve goals and manage conflict, as well as tackle controversial issues in group situations.
This emphasis is very important because we all have to deal with conflict and persuade others to see our side. I also really like that this is offered here because we our world is constantly changing and their is a great demand for advocacy from special interests groups. The most important thing I got out of my research was how thinking critically we can find solutions, or at least to an understanding, to settings and situations that seem impossible.
Originally written May 25th, 2017
The whole visual communication team spoke with us about the emphasis and possible career paths. Visual communication covers many fields, including design, photography, video, etc., It was interesting to hear all of the different classes and experiences involved in that emphasis.
Visual communication is my module, which means I have to take at least 3 classes in that area. This presentation really clarified the different classes and which ones would be best to take for my career path. One class I didn’t consider but I will definitely be taking is social media design. I really think it could help enhance my marketing skills, since you learn how to create a brand. Another thing I really got out of the whole presentation is how important design is to all of our creative work, and I really think this module will help my video production skills.