Tentacles Take Hold Ad

This ad was created as a part of a campaign for the New England Aquarium in 2016 by the Connelly Partners Agency. It was specifically made to market a new exhibit and I think it worked well so I wanted to try and create a similar design. But first, I’ll go over why I think this design worked so well.

The first thing that catches your attention is the color and contrast.

Although the orange and pink are very bright, the white really jumps out and catches your attention. It also makes the add not be too distracting if they had used another bright color, or if they had used black for the font the other colors would overshadow it. The next thing that this ad does really well is proximity and repetition.

The main font is used in both, so you know you have to read them together and from left to right, but the biggest text is what you will read first.

The alignment also plays a big factor in this, even though the ad is centered aligned, the other text is right aligned so your eye follows that and reads it.

This is my attempt at making an using similar principles:

The thing I really wanted to get right was the use of color and contrast, the squid being red and the background being orange are still bright colors, but the first thing that jump out is the white text.

After that I worked on getting a similar font to the one used, and I wanted to try left aligned text instead of right aligned for a stronger look.

The use of repetition and proximity, just like in the last ad, help the reader to continue and read from left to right.

I personally felt that doing this helped me understand what goes into an ad campaign and how designers focus on making something not only to grab our attention but also to make things easy to understand and convey.

Blog #7

This past 2 weeks I have been filming my interviews, and last week I got to interview Allison. Her interview was great and I have been transcribing it. Although I still have other things to film, I am trying to stay on top of the interviews and go through them as I film them. Allison’s interview was great and I have been transcribing it.

This is a still from the interview. In retrospect, I regret putting her in front of the window but we didn’t have a lot to work with. I wish I had shot this differently but I think this experience has helped me learn.