Advertsing

Originally written May 15th, 2017

Beth Hendricks talked to us today about the opportunities in marketing and advertising. She really emphasized the importance of a portfolio, to have something we can show an employer. Because I’m a video production emphasis, it really got me thinking about starting a film reel and working to make a name for myself. Another way to do that that I had not thought of was to enter competitions. There are so many opportunities for us students that we don’t take advantage of. Some students even win money and get hired because of their entries.

Another thing she talked about was the 4 P’s: Product, Price, Place (Distribution) and Promotion. However, recently they added a 5th P: People. This is to say that you must think about how people will respond to your ad. In a sense, as a filmmaker I am always thinking about how people will react to my videos, so it’s interesting that that is a recent thing they added. This was very interesting to me because it is very likely that in my video production career I will have to make a commercial and I need to apply all these principles when creating it.

Public Relations

Originally written June 8th, 2017

Michael Cannon spoke to us about the importance of public relations (PR). Just as every company needs a PR person, we are also a brand and need to be our own PR people. After all, the internet is forever.

One of the most important things I learned from his presentation is that words matter, and we must give a lot of thought to what we say and do. We must be influencers and make a name for ourselves. This really motivated me to not only be careful of what I post, but to continue to work on projects and post my work wherever I can.

Visual Communication

Originally written May 25th, 2017

The whole visual communication team spoke with us about the emphasis and possible career paths. Visual communication covers many fields, including design, photography, video, etc., It was interesting to hear all of the different classes and experiences involved in that emphasis.

Visual communication is my module, which means I have to take at least 3 classes in that area. This presentation really clarified the different classes and which ones would be best to take for my career path. One class I didn’t consider but I will definitely be taking is social media design.  I really think it could help enhance my marketing skills, since you learn how to create a brand. Another thing I really got out of the whole presentation is how important design is to all of our creative work, and I really think this module will help my video production skills.

Video Production

Originally written May 18th, 2017

Brian Howard and Christian Mawlam spoke to us today about my emphasis, video production. They each have vastly different experience, but I learned more of what it’s like to work in the industry.

Brother Howard has radio and television broadcast experience, where he worked as a host, news anchor and now a teacher. He mentioned that sometimes broadcast television can be unpredictable, but people want information as quickly as possible and this is something you can get good at. He showed videos of the BYU TV “broadcast bus” and how it can be very stressful but also very rewarding.

Brother Mawlam has video production and marketing experience. His brother and him realized that many companies were in need of quality video content but did not have the means to hire and buy the equipment for it. Because of this, he created 90SecondStory, a company that would charge to produce great video content for companies that they could post on youtube and in their websites. I learned that even with a small team, it is possible to create great video content. I also saw a little bit more of the business aspect and how important that is when creating content for someone else.

Both emphasized the importance of collaborating and networking with our classmates, superiors, or anyone we admire. Group projects are the time we will define our skills and learn from one another. Most importantly, this class reaffirm my love for video production and reminded me that I have to work hard to get into the industry.

News and Journalism

Originally written May 11th, 2017

Lane Williams came to talk to us about the News and Journalism emphasis, but also gave us a lot of great tips to make it in the industry. He mentioned that our careers started when we began school, they do not start when we graduate. This really hit home to start looking for opportunities to grow and expand in my career now instead of later.

I also learned a few things about this industry that relates to my video production emphasis. Because everyone has access to deliver and receive news, journalism is transforming. We are all journalist in a way when we comment on something happening in real time. He also made a point to have us think critically about the news and not fight change, but embrace it when it comes to media.